Rationale
For this project, we approached the brief for the Neighbours day by creating a games night that we would then use as our overall theme. We used different games as visual and conceptual inspiration for our rhetoric and narrative. We believed that this approach would be the most appropriate for the target audience consisting of all ages and types of people as it would be a light-hearted way of representing a serious issue of preparing for an emergency. We thought a hand drawn, cartoon style was best suited to represent our narrative as it would be the most visually engaging and would make neighbours excited to get involved in the event rather than it be a chore.
Our poster concept is inspired by the game of Guess Who as it plays on the idea that you should know who your neighbours are rather than playing a guessing game. This theme is developed through the rest of our forms of media and is resolved in our card game as a way of neighbours connecting with one another through the physical exchange of details.
Reflection
We worked well as a team and I am proud of our final result. Our concept feels strong. We struggled with colors and aesthetic throughout the process but resolved this by experimentation. I enjoyed designing the website and making the illustrations. If we had more time i would have loved to make a video or motion graphic of how the game would work.
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